Create Content.
Grow With Us.
The Reel Daddy, a brand operated by Utility Mall, is inviting micro-influencers and UGC creators to collaborate on product reels, demonstrations, review videos and advertising content.
Share your profile and best sample work. Shortlisted creators may receive paid assignments and long-term collaboration opportunities.
Who Can Apply
We welcome creators who can present products naturally, clearly and confidently through short-form content.
- Micro-influencers, UGC creators, students, homemakers and niche content creators may apply.
- Creators from lifestyle, beauty, home, kitchen, organisation and utility categories are welcome.
- Prior content-creation experience is preferred, but strong sample work is more important than follower count.
- Creators should be comfortable recording product demonstrations, reviews, voice-overs and advertisement-style videos.
Why Collaborate With Us
Useful Products
Create practical content around products designed for real everyday needs.
₹2,000 per Video
The initial agreed payout is ₹2,000 for each final approved video.
Growth Opportunity
Strong creators may receive higher payouts and additional assignments over time.
Long-Term Work
Selected creators may be considered for regular monthly collaborations.
Payment and Monthly Opportunities
We may begin with one or two video assignments to understand your content quality, communication, cooperation and delivery consistency.
Based on performance and campaign requirements, selected creators may be considered for up to 10 videos per month. The number of assignments is not guaranteed.
The initial compensation is ₹2,000 per final approved video. Future payouts may increase based on video quality, advertising performance, professionalism, cooperation and timely delivery.
How the Collaboration Works
1
Submit your profile, correct contact details and best sample videos.
2
Our team reviews your content quality, presentation and brand suitability.
3
Selected creators receive the product details, video brief and technical requirements.
4
Create, revise and submit the final approved video for payment.
What We Look For
Clean Video Quality
Good lighting, clear audio, stable framing and proper product visibility.
Natural Presentation
Confident, relatable and believable delivery that feels authentic.
Strong Demonstration
Show the product clearly and explain how it solves a real customer problem.
Reliable Delivery
Creators who follow the brief and submit on time receive priority.
Assignment Requirements
The Company will share the relevant product details and content specifications for each confirmed assignment.
- Requirements may include video format, resolution, aspect ratio, duration, language, script, hook, CTA, shots, voice-over, captions and posting instructions.
- The video must be created according to the details and specifications communicated for that assignment.
- If anything is unclear, the Creator may ask the Company in writing and should allow one working day for a response.
- The first complete edited draft must normally be submitted within five calendar days of courier-confirmed product delivery.
- Products will be dispatched through a courier or logistics partner selected by the Company.
Collaboration Terms
These concise terms are intended to keep expectations clear, professional and fair for both Parties.
₹2,000 per final approved video • First draft within 5 calendar days • Reasonable revisions included • Payment normally on Saturdays • Mandatory tagging when posting • Product-specific exclusivity for 11 months.
Apply Now
Complete the application form with accurate details and your best sample videos. Our team will contact you if your profile is shortlisted.